The taste is great and I really attribute this to holding my cravings to want to eat a massive meal in the morning at bay. In a casein product, I'm mainly looking for a somewhat prolonged appetite suppresant and something that provides a steady dose of protein availability throughout the morning so I'm not getting hangry. I use this product just before bed time after dinner and it helps me fast the 14-16 hours. I'm not experiencing hunger outside of my planned meal times. Mixes well with shaker and it tastes amazing with almond milk. Great value that I would highly recommend to anyone looking to fast and absorb an extra amount of protein throughout the day or night when sleeping. I love this stuff! Don't knock it because it is sold at walmart.