The protein is the bomb! So creamy, not chalky, chunky nor does it have a face vanilla cream flavor like you see in a lot of the vanilla proteins these days. I mix mine with cashew milk because regular milk bloats me. I normally never look forward to protein shakes when I come home from the gym because they are so hard for me to choke down but not the ISO whey+. This is definitely going to be a new longtime product in my regime. I cannot wait to try the fruity pebbles and the chocolate cake!